Financial talk at Universiti Teknologi Petronas, UTP.

Khairul shared her thoughts and experience on ‘Financial for New Entrepreneurs’.

One of the topics that Khairul shared was on branding;

1. Branding = Power = Credibility
2. Every decision that you make, it should be to promote a long-term brand equity. If you think long-term, you will be very careful with the actions that you will take
3. People buy reputation not only the product. In the absence of value or good reputation, people will go with cheaper price.