Financial talk at Universiti Teknologi Petronas, UTP.
Khairul shared her thoughts and experience on ‘Financial for New Entrepreneurs’.
One of the topics that Khairul shared was on branding;
- Branding = Power = Credibility
- Every decision that you make, it should be to promote a long-term brand equity. If you think long-term, you will be very careful with the actions that you will take
- People buy reputation not only the product. In the absence of value or good reputation, people will go with cheaper price.